68% – lost due to a perceived lack of interest from the product/service provider
14% – lost due to dissatisfaction with the product or service
9% – lost to competition due to the superiority of their product or service
5% – customers developed relationships with competitors by various means; product quality and service have no impact on the decision
3% – customer relocates
1% – customer becomes deceased
White House Study; Office of Consumer Affairs
Remember, your customers need to know that they are your top priority. Ask for their business and make sure you earn it every time they do business with you.