Given the high level of interest in, and reader commentary on, this week’s earlier posting about Kroger’s new mobile coupons, I thought I would continue our exploration of this exciting new media opportunity. Based on my review of the many comments made in the LinkedIN groups where I posted a reference to the Kroger article, as well as the many direct messages I received, it appears to me that there is a strong level of interest in mobile messaging – as well as a distinct lack of information, and a hunger for learning everything possible. Therefore, I did a bit of searching to locate materials that can provide some basic information and resources.
Attached to this posting you will find a link to a white paper written by IDC Information and Data entitled, “Common Short Codes: The Time Is Now for Mobile Marketing and Outreach”. This document provides a good overview of mobile advertising opportunities, explains the technology, and gives excellent examples of how the technology is being utilized effectively. http://www.usshortcodes.com/docs/Mobilize_with_CSCs.pdf
The second link you will find in today’s posting is to the Common Short Code Administration which has engaged a firm called Neustar to operate the Common Short Code Registry on behalf of the CTIA – The Wireless Association®. Follow this link and you can learn all the steps needed to register a Common Short Code (CSC) for your firm’s use, as well as gaining a broad range of information on the technology and the industry. http://www.usshortcodes.com/.
Take the time to explore mobile advertising; along with all things web-based, mobile advertising is another great technology to give small businesses the same advantages as larger firms. It’s a way to level the playing field to provide small businesses access to customers and opportunities they would not have been able to access just a few short years ago. Make sure you learn how to use this technology to YOUR firm’s best advantage!
If you like this article and this topic and would like me to continue to provide additional information and resources about it, make sure to let me know by leaving a comment on this blog or sending me a message via my LinkedIN profile at http://www.linkedin.com/in/lindadaichendt.
The author, Linda Daichendt, is Founder and Managing Consultant at Strategic Growth Concepts with over twenty years’ experience in working with small businesses. Linda can be contacted by email at firstname.lastname@example.org. The company website can be viewed at www.strategicgrowthconcepts.com