Mobile Marketing Campaigns to Inspire You

Mobile Marketing Campaigns to Inspire Ideas for Your Company @

Included in this article are case studies of recent mobile marketing campaigns implemented by several well known brands. Items of note in these campaigns are:

•the integration with other aspects of their marketing program
•the results tracking and analysis
•the multi-faceted mobile approach that the firm’s utilized to maximize the marketing capabilities being presented to marketer’s today

Changes to SBA 504 Loan Program Will Allow Businesses To Refinance Existing Debt, Expand, Create New Jobs

WASHINGTON – Small businesses seeking to expand will be able to refinance existing loans used to purchase real estate and other fixed assets as a result of permanent changes to the U.S. Small Business Administration’s 504 Certified Development Company loan program. The changes were authorized in the American Recovery and Reinvestment Act of 2009.


The permanent changes will allow small businesses to restructure eligible debt to help improve their cash flow which, in turn, will enhance their viability and support growth and job creation. The 504 loan program can be used to purchase business real estate or fixed assets, such as heavy equipment or machinery, and expand current development projects.  Read the complete news release from the SBA HERE.

11 Benefits of Using Mobile Marketing to Grow Your Business

Small business owners and marketers are always in search of high-impact, cost-effective methods of increasing revenue.  As any marketing expert will tell you, the highest impact method of increasing sales is to gain additional business from your existing customers – they already know your product or service, they hopefully have already had a positive experience with your company, and it’s much less expensive to market to existing customers than to large demographic groups in an effort to gain new customers.

Msg notification screen - horizontalHowever, even marketing to an existing customer base can be costly – particularly in today’s economy when advertising costs are continuing to increase and positive results from an advertising campaign are harder to achieve.  In such an environment, business owners and marketers are seeking ways in which they can designate specific targets for campaigns, increase customer response, and carefully track the results of every campaign in order to maximize ROI.  Mobile Marketing provides the ability to achieve all of these goals.  Below are some of the top benefits of utilizing Mobile Marketing to promote your business:

  • Immediacy
    • Mobile campaigns are easy to create and execute; messages are delivered to recipients within seconds.
  • Affordability
    • No need to pay for postage, printing or air time, just a nominal per text message fee; prices are very modest and they decrease as volume increases.
  • Distribution 
    • Reach out to people all over the world. Delivery is almost always guaranteed, unlike email, direct mail, and other forms of advertising.
  • Response Rate/Effectiveness
    • The average respose rate is approximately 15%, versus 2 – 3% for other advertising mediums such as direct mail.
  • Personal /Targeted
    • Content is targeted to individuals who have opted to receive them; the medium provides the ability to customize the brand message to a diversified audience.
  • Mobility/Reachability 
    • Messages reach recipients wherever they are. No need to be by a TV, radio, computer, or mailbox; phones are within our reach 80% of every day.
  • Interactivity
    • Provides the ability to reach customers ‘on-the-go’ and create highly effective two-way communication.
  • Marketing Campaign Integration
    • Provides the ability to integrate new, innovative forms of advertising/promotion with existing strategies to enhance their interactivity and impact.
  • Quantifiable
    • Campaign results can be tracked thru downloads, page visits, customer opt-ins, and a variety of other methods as well dependent upon the mobile marketing method being utilized.
  • WOW Factor
    • The mobile marketing medium is still so new the largest percentage of potential customers have not yet seen it firsthand, this allows your firm to establish itself as a leader in your industry and insures your messages will achieve higher impact with their target audiences.
  • Viral Potential
    • The ease with which mobile marketing messages can be shared increases the potential for your message to be shared with new audiences/potential customers at no cost to you.

Should you be interested in learning more about mobile marketing and the ways in which it can help grow your business, please review the mobile section of our website, mobile marketing articles in our Marketing with New Technology blog, or contact us directly via the website or email at for a FREE initial consultation.

Please complete our Mobile Marketing Survey

We have been asked to develop a variety of programs related to Mobile Marketing, and therefore would appreciate you taking the time to complete this brief survey.  It should take less than 5 minutes to complete.

The Institute for Green Business Certification, Inc. (IGBC) Announces a Newly Created Division Designed for Small Business

ecologogreensealrecycled   The Institute for Green Business Certification, Inc. (IGBC) announces a newly created division designed for small business .

IGBC is believed to be the oldest accrediting organization to certify business practices using a comprehensive 38 page Audit with over 220 questions that is becoming a model for what it means to be a green business. The IGBC Audit evaluates the green initiatives of a business in 10 major categories: Waste Reduction, Recycling, Reduction In Office Material Usage, Purchasing, Energy Saving, Water Conservation, Pollution Prevention, Reduction In Chemical Usage, Proper Handling Of Pollutants, and Reduced Emissions.

“The cost to become a ‘Certified Green Business’ in the past has been prohibitive for small business because the IGBC process requires inspections by an Environmental Analyst”, said Garry Peterson, founder of IGBC. “Thus we created a new simpler Internet based model at a greatly
reduced cost for small business. The new model utilizes a newly created 21 page Audit”.  For explanation of the complete process please visit

To their knowledge there has been no legitimate certification process in place for small business, and small business represents the vast majority of business in the U.S.   Both Audits are far more than a simple checklist. They become a complete educational outline while educating a Green Work Place Committee and the owners as to the various ways they might become a greener business. To facilitate the process, IGBC and USGB provides a free ‘Green Calculator’ on both websites so the business owner may discover the operational cost savings by becoming a green business.

“Our goal from the beginning was three-fold,” said Mr. Peterson “1. To define and create a recognized set of standards for what it means to be a ‘Green Business’, 2. To provide a vehicle where environmentally aware companies can receive credit for their efforts (as opposed to companies claiming to be green. “Green-Washing”) and, 3. To create a true competitive /
marketing advantage for the business that is truly doing it’s part and can prove it by a recognized third party accreditation.  To the latter, both IGBC and USGB outline a suggested marketing strategy and send out third party
press release to IGBC’s extensive list of green contacts as well as to the list of media outlets that the client is asked to provide, resulting in a large amount of added publicity for the business. This act also spreads the word to the business community of the importance of ‘Going Green’. IGBC carries the highest possible BBB rating and has never had a complaint in over 2100

Franchising and Social Media: Integrated for Bottom Line Profitability

BlogTalkRadio graphic  Today’s broadcast of Strategic Growth Concepts for Small Business, featured franchising expert, Paul Segreto of FranchisEssentials discussing social media and its importance to the franchising industry.  Areas of discussion included:

  • The ‘new’ franchise development business model
  • The ways social media can aid in franchise development efforts
  • What are the best social networks for a franchise to utilize and why
  • The importance of integrating social media marketing with traditional marketing
  • The role of women in social media and franchising

The interview with show host and CEO of Strategic Growth Concepts, Linda Daichendt, included a wealth of information providing value to franchises and other small businesses with regard to effective utilization of social media in growing your business.  Be sure to download and listen to the interview at your convenience.

Small Businesses Can Apply for ARC Loans Starting Today


U.S. Small Business Administration

— News Release —


Release Date: June  15, 2009   

WASHINGTON – Starting today, June 15, SBA will begin accepting loans for a temporary new program called America’s Recovery Capital.  “ARC” loans of up to $35,000 are designed to provide a “bridge” for viable small businesses with immediate financial hardship – to keep their doors open until they get back on track.

“These ARC loans are another tool in the SBA toolkit which will provide critical support to small businesses struggling to make it through these tough economic times,” said Administrator Karen G. Mills. 

ARC loans are deferred-payment loans of up to $35,000, available to established, viable, for-profit small businesses that need short-term help to make their principal and interest payments on existing and qualifying business debt. ARC loans are 100 percent guaranteed by the SBA and have no SBA fees associated with them.

ARC loans will be disbursed over a period of up to six months and will provide funds to be used for payments of principal and interest for existing, qualifying small business debt including mortgages, term and revolving lines of credit, capital leases, credit card obligations and notes payable to vendors, suppliers and utilities. SBA will pay the interest on ARC loans to the lenders at the variable rate of Prime plus two percent.  

Repayment will not begin until 12 months after the final disbursement.  After the 12-month deferral period, borrowers will pay back the loan principal over a period of five years.

ARC loans will be made by commercial lenders, not SBA directly.  For more information on ARC loans, visit

For more information about all of the SBA’s programs for small businesses, call the SBA Answer Desk at 1-800 U ASK SBA or TDD 704-344-6640, or visit the SBA’s Web site at