Today’s broadcast of Strategic Growth Concepts for Small Business, featured franchising expert, Paul Segreto of FranchisEssentials discussing social media and its importance to the franchising industry. Areas of discussion included:
- The ‘new’ franchise development business model
- The ways social media can aid in franchise development efforts
- What are the best social networks for a franchise to utilize and why
- The importance of integrating social media marketing with traditional marketing
- The role of women in social media and franchising
The interview with show host and CEO of Strategic Growth Concepts, Linda Daichendt, included a wealth of information providing value to franchises and other small businesses with regard to effective utilization of social media in growing your business. Be sure to download and listen to the interview at your convenience.