Fast food retailer achieves 54% opt-in from mobile marketing campaign!
The ability mobile provides to directly engage consumers with coupons and offers that provide the client with detailed feedback of what day of the week, as well as what time of day, that a response was generated from a product placed ad is a tremendous validation of return on investment.
While results of 54% opt-in are certainly not standard for mobile marketing, the results ARE typically much higher than most traditional forms of marketing. Results of 10 – 15% are fairly standard, though many mobile campaigns have achieved a response rate as high as 30%, compared to traditional media such as direct mail which typically results in a 2 – 3% response rate.
Read about it @ http://snipr.com/lppqx .