Even Santa and NORAD Understand the Value of Social Media Marketing

Just when you might think you’ve heard it all, now small businesses can take a lesson from Santa!A recent article describes a comprehensive social media strategy recently put in place by NORAD (the North American Aerospace Defense Command) to track Santa’s progress this holiday season. While obviously meant to be a fun activity, closer reading of the story actually displays a well thought out and comprehensive Social Media Marketing Strategy that small business owners would do well to emulate in their own marketing efforts!

So take a lesson from Santa and consider what Social  Media Marketing can do to help you grow your business.  Visit our website to learn more about Social Media Marketing, and if you need assistance developing your own Social Media Marketing Strategy, please feel free to contact the experts at Strategic Growth Concepts via email at info@StrategicGrowthConcepts.com or via our website by clicking HERE.

NORAD Expands Santa Tracking Web Services

by WWJ Great Lakes IT Report

And here you thought all they did was patrol the skies for the bad guys! Heck no, even the North American Aerospace Defense Command need to have some fun.The NORAD Tracks Santa Web site, www.noradsanta.org, is now live and features fun holiday games and activities that change daily. The Web site is available in seven languages: English, French, German, Italian, Japanese, Spanish, and Chinese.On Dec. 24, the Web site will track Santa Claus’ annual trip, streaming videos, captured by NORAD “Santa Cams,” from numerous cities along Santa’s journey.This year, children and the young-at-heart are able to track Santa through Facebook, Twitter, YouTube, Flickr, and TroopTube.mil. To follow Santa on any of these Web sites, type in @noradsanta into the search engine and start your tracking.Also new this year: Detroit-based OnStar is partnering with NORAD to provide OnStar subscribers with live Santa updates as they travel in their vehicles on Christmas Eve. Subscribers simply push the blue OnStar button to get status reports on Santa’s whereabouts.Also new and beginning at midnight Mountain time Dec. 24 (2 a.m. Eastern time), visitors to the Web site can watch Santa as he prepares his sleigh, checks his list, and goes through all his preparations to ensure he has a successful journey.

As soon as Santa takes off from the North Pole, children can also track him with up-to-the-minute Google Maps and Google Earth reports.

Santa trackers will begin answering phones and replying to email at 4 a.m. Mountain time (6 a.m. Eastern time) on Christmas Eve. Children of all ages can call the NTS toll free number (877) Hi-NORAD (446-6723) or send an email to noradtrackssanta@gmail.com
The NTS program is carried out with the assistance of many corporate partners. Booz Allen Hamilton has designed the NTS Web site. Other sponsors helping with the event include Verizon, who donates the toll-free number, Time Warner, Avaya and PCI provide communications engineering, while OnStar, 5 Star Bank, Pepsi Distributing and First Choice Awards and Gifts keep the trackers happy with food, beverages and souvenir tracking pins.
The NTS program began on Dec. 24, 1955, after a phone call was made to the Continental Air Defense Command Operations Center in Colorado Springs, Colo. The call was from a local youngster who dialed a misprinted telephone number in a local newspaper advertisement. The commander at Cheyenne Mountain Air Force Station, Colo. who answered the phone that night gave the youngster the information requested — the whereabouts of Santa. This began the tradition of tracking Santa, a tradition that was carried on by NORAD when it was formed in 1958.
The NTS program has grown immensely since first presented on the Internet in 1998. The Web site receives millions of unique visitors from hundreds of countries and territories around the world. In addition, the NTS Operations Center will be occupied for 25 hours with over 1,200 volunteers on Christmas Eve, who will be receiving hundreds of thousands phone calls and emails from families around the world.


3 Responses to “Even Santa and NORAD Understand the Value of Social Media Marketing”

  1. Even Santa and NORAD Understand the Value of Social Media Marketing « Marketing with New Technology Says:

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