|Just when you might think you’ve heard it all, now small businesses can take a lesson from Santa!A recent article describes a comprehensive social media strategy recently put in place by NORAD (the North American Aerospace Defense Command) to track Santa’s progress this holiday season. While obviously meant to be a fun activity, closer reading of the story actually displays a well thought out and comprehensive Social Media Marketing Strategy that small business owners would do well to emulate in their own marketing efforts!
So take a lesson from Santa and consider what Social Media Marketing can do to help you grow your business. Visit our website to learn more about Social Media Marketing, and if you need assistance developing your own Social Media Marketing Strategy, please feel free to contact the experts at Strategic Growth Concepts via email at info@StrategicGrowthConcepts.com or via our website by clicking HERE.
NORAD Expands Santa Tracking Web Services
by WWJ Great Lakes IT Report
|And here you thought all they did was patrol the skies for the bad guys! Heck no, even the North American Aerospace Defense Command need to have some fun.The NORAD Tracks Santa Web site, www.noradsanta.org, is now live and features fun holiday games and activities that change daily. The Web site is available in seven languages: English, French, German, Italian, Japanese, Spanish, and Chinese.On Dec. 24, the Web site will track Santa Claus’ annual trip, streaming videos, captured by NORAD “Santa Cams,” from numerous cities along Santa’s journey.This year, children and the young-at-heart are able to track Santa through Facebook, Twitter, YouTube, Flickr, and TroopTube.mil. To follow Santa on any of these Web sites, type in @noradsanta into the search engine and start your tracking.Also new this year: Detroit-based OnStar is partnering with NORAD to provide OnStar subscribers with live Santa updates as they travel in their vehicles on Christmas Eve. Subscribers simply push the blue OnStar button to get status reports on Santa’s whereabouts.Also new and beginning at midnight Mountain time Dec. 24 (2 a.m. Eastern time), visitors to the Web site can watch Santa as he prepares his sleigh, checks his list, and goes through all his preparations to ensure he has a successful journey.
As soon as Santa takes off from the North Pole, children can also track him with up-to-the-minute Google Maps and Google Earth reports.
Santa trackers will begin answering phones and replying to email at 4 a.m. Mountain time (6 a.m. Eastern time) on Christmas Eve. Children of all ages can call the NTS toll free number (877) Hi-NORAD (446-6723) or send an email to firstname.lastname@example.org.