Creating High-tech Jobs in Michigan

Lots of great things happening in Michigan lately in relation to the Mobile Technology industry, and we’re happy to say that Strategic Growth Concepts is involved in many of them!

Those who follow Strategic Growth Concepts on Twitter, Facebook or LinkedIN have probably started seeing a lot of new posts recently related to Mobile activities.  Thought we would go ahead and include a brief re-cap of these projects here:

Current projects:

  • Our CEO, Linda Daichendt is honored to be working with two high-profile women in the Mobile space, Kim Dushinski (author, The Mobile Marketing Handbook) and Peggy Anne Salz (publisher, mSearchGroove, a premier global technology publication), on the development of an online radio broadcast about mobile marketing.  The show is called ‘The Mobile Marketing Review’ and the first segment airs on October 26, 2010.  You can access the show via its website at
  • Along with  Co-founder, Keith Bourne, Strategic’s CEO, Linda Daichendt, has started a branch of the international Mobile Monday organization here in Michigan, known as Mobile Monday Michigan.  As part of this effort, we have started chapters in two cities, Ann Arbor and Detroit, and hope to begin chapters in Lansing, Kalamazoo, and Grand Rapids within the next 6 months.  The Detroit chapter kick-off took place on October 11th at the Compuware Building in Downtown Detroit, with speakers from Ford SYNC, Microsoft, and the Michigan Economic Development Corporation.  Over 100 people attended the kick-off event, and plans for our November 8th meeting are in high-gear.  That meeting will include mobile discussions from GM about Onstar technology and Compuware-owned, Gomez, about mobile browsing performance.  Future events will feature presentations on:  mobile technology for enterprises, mobile marketing and much, much more!  Membership is FREE and anyone interested in Mobile is welcome to attend.  Click here to register for the Detroit chapter, and here to register for the Ann Arbor chapter.
  • Strategic Growth Concepts CEO, Linda Daichendt has also founded the ‘Mobile Technology Association of Michigan’ as a non-profit trade association for the Michigan-based mobile industry.  Currently working on obtaining initial funding for the organization, building a Board of Directors, a business plan, and program development so we can provide a wide variety of services to Michigan’s mobile businesses, those interested in mobile services, and those who want to work in the mobile industry.  Lots of work to do, but very exciting!
  • Daichendt will also be presenting in November at an event sponsored by Compuware to an audience made up of members of the media who will be there to learn about Mobile Technology and how they might use it in their businesses.

As you can see, mobile is heating up in Michigan in such a way that small business development and jobs creation can’t be far behind.  Strategic Growth Concepts is honored to be playing a role in the growth of the industry and any assistance it provides to Michigan’s economy.

Please feel free to contact us if you have any questions on these activities.  We can be reached at .


80% of Businesses Embracing Mobile Strategies

Survey Indicates Businesses Prefer to Use Mobile Websites Over Downloadable Apps

A recent mobile commerce survey by Adobe Systems indicates that 80% of businesses across a wide range of verticals are planning to, or already have, integrated Mobile Marketing into their existing marketing strategy.  Approximately 75% of the respondents were U.S. based businesses.

According to Sheila Dahlgren, Senior Director of Product Marketing at Adobe, “Multi-channel shoppers tend to purchase more; therefore, companies must effectively engage customers by delivering consistent, rich experiences across all channels — including mobile — to maintain and fuel current double-digit e-commerce industry growth rates.  The survey results demonstrate the opportunities that exist for companies to fully leverage rich visualization features to improve their emerging mobile presences and drive cross-channel sales.”

The survey indicates that only 8% of respondents preferred the use of a downloadable, application-only mobile commerce strategy, the rest appeared to embrace the use of mobile websites and other mobile strategies.  Respondents indicated that if marketing resources were constrained and companies could choose only one vehicle to drive mobile commerce, the majority would opt to deploy mobile websites.

The businesses further indicated four areas were the main focus of their mobile strategies:  Promotions, commerce, product information, and branding.  A full 75% of respondents deemed branding as the main focus of their mobile strategy.  “Indispensable viewing features” such as full-screen image zoom and videos were cited by 55% as the most effective way for mobile users to browse or display products on their devices; and 96% indicated that the most effective mobile visual merchandising features for promoting products were catalogs and brochures, alternative images, and zoom and pan.

If your firm is interested in exploring Mobile strategies to promote your products or services, Strategic Growth Concepts can help. Review our website or our Marketing Blog for a wide variety of Mobile information, or contact us at to schedule an appointment to discuss the ways Mobile can help increase revenue for your specific business.

SSBI Announces FREE Mobile Marketing Seminar for Kalamazoo Area Business Owners and Marketers

Southwest Michigan’s ‘Strategic Small Business Initiative’ is Sponsoring a FREE Seminar for Kalamazoo Area Small Businesses Interested in Exploring the Use of Mobile Marketing Services to Promote Their Firms

RICHLAND, MI – Richland’s Strategic Small Business Initiative today announced its upcoming FREE seminar for Southwest Michigan area businesses interested in learning about Mobile Advertising, and the many ways it can aid them in promoting their businesses and increasing revenue.  This event will be held on Wednesday, August 18th from 6 – 8 p.m. at Comensoli’s Pasta Pasta located at 762 W. Main Street in Downtown Kalamazoo.  Space is limited so reserve your spot now by registering on our Facebook Fan Page at; click on the “Events” tab, or contacting us directly by email at

SSBI’s Executive Director, Nancy Sherman, explains the reason for SSBI’s sponsorship of this event, “Our organization focuses on providing resources to our small business members; resources that can help them run and grow their businesses.  Recently I found out about the mobile services provided by Strategic Growth Concepts and met with the firm’s CEO, Linda Daichendt, to learn more.  I was blown away!  I knew right then that we had to take advantage of this technology and make it available to our members as soon as possible.  Mobile advertising provides them an opportunity to take their businesses to the next level with an easy-to-use, high-response, low-cost technology; it’s a tool all small businesses should be looking at!”

According to the Mobile Marketing Association, “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.”  In today’s marketplace, that communication and engagement is being implemented by marketers from the smallest ‘mom & pop shop’ to the largest multi-national corporations.  As the traditional marketing channels suffer various levels of decline, mobile marketing is experiencing triple-digit growth annually.  Statistics from recent studies provide insight:

  • 97% of SMS (text) messages are read within 15 minutes of receipt, and acted upon within 1 hour.  Nielsen Mobile
  • There are 285.6 million mobile subscribers in the United States, stated another way, that’s 91% of the population! CTIA
  • Mobile devices will pass PCs as the Internet access device of choice by 2013. Gartner
  • $2.2 billion of physical goods will be purchased via mobile device in 2010. ABI Research
  • Mobile retail to reach $12 billion by 2014. Juniper Research
  • 27% of U.S. mobile web users have clicked on a mobile ad. ABI Research
  • 53% of mobile users would share their location to receive more relevant ads. Mashable
  • Mobile coupon redemption is 10x that of traditional coupons. Borrell Associates
  • B2B mobile marketing to grow from $26 million in 2009 to $106 million in 2014. Forrester
  • By 2015, more than 50% of mobile users will participate in mobile banking. eMarketer
  • Mobile users watch 3 hours and 37 minutes of video on their phones per month. Nielsen
  • Hilton Hotels reports “seven digits a month” in mobile revenue. USA Today
  • 36% of people are interested in receiving grocery coupons on their mobile phone. Compete

The seminar’s speaker, Linda Daichendt, is CEO of Strategic Growth Concepts, a Detroit-area based new media marketing firm that specializes in mobile marketing, social media marketing and virtual events production.  Daichendt is an award-winning blogger on the use of new media in growing a business, and a recognized business expert with 20+ years of corporate, small business and franchising experience.  She can be reached at, and the Strategic Growth Concepts website can be viewed at

For additional information about this event, contact SSBI Executive Director, Nancy Sherman, at or via the company’s website at

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Strategic Small Business Initiative (The SSBI) is the latest incarnation of a small business support and networking organization that was founded more than 20 years ago in Washington, D.C. to enable small business growth thru educational events, marketing opportunities, support programs, and relationship building. Now based in Southwest Michigan, the firm provides weekly and monthly support programs for small business owners, an annual conference with well-recognized presenters, and a wide variety of additional services and support programs designed to help small business owners achieve success. The firm’s Executive Director, Nancy Sherman, PhD, is a life-long entrepreneur with an innate understanding of the entrepreneurial mindset, and the ability to lead small business owners to resources that will enable them to overcome any challenges they may be facing. Nancy can be contacted at, and the company website can be viewed at .

Strategic Growth Concepts Announces ‘Increase Your Revenue with Mobile Marketing for Small Business’ FREE Webinar for Small Business Owners

Webinar to Provide Information About the Low-cost, High-return Marketing Medium and How Small Business Owners Can Take Advantage of This Emerging Technology to Promote Their Business and Increase Revenue

DETROIT, MI – Small business owners have the opportunity to learn the many benefits of using Mobile Technology to promote their business by attending a FREE webinar presented by Strategic Growth Concepts on Tuesday, August 10th at 2:00 p.m. EDT.  Those interested in learning more about this low-cost, high-return technology, and how they can use it to promote their companies, can follow this link to register for the webinar at the following link.

Read the complete News Release HERE.

Did you know that consumers WANT mobile coupons?

Are you aware that recent survey’s indicate that consumers are VERY interested in receiving and using mobile coupons? Surprising though you might think it is, the fact is that consumers have indicated that if a mobile coupon comes from a company they have interest in they will be quite likely to redeem the coupon. Read more about these survey’s @

AND – since another study indicates that 60% of consumers will go in search of coupons prior to shopping , I would think that businesses who are using mobile coupons and making it convenient for consumers to have them at their fingertips when shopping are likely to reap great benefit. Would you agree?

If you would like to learn how your firm can begin using mobile coupons to increase sales with your existing customers, please visit the Mobile Marketing section of our website @ or email us at We’ll be glad to help you get started!

FREE Mobile Marketing Service Give-a-way Contest for Small Businesses

Strategic Growth Concepts Sponsoring 2nd Annual National Contest for Small Business Owners in support of U.S. Small Business Administration’s 57th Annual National Small Business Week Celebration

Small business owners across the U.S. have the opportunity to win 3 months of FREE Mobile Marketing Services for their business from Strategic Growth Concepts.  Strategic is sponsoring this 2nd annual national contest, as part of their efforts in support of the U.S. Small Business Administration’s upcoming National Small Business Week celebration.

Contest entrants have the opportunity to win the Grand Prize, 3 months of FREE Mobile Marketing  Service along with Marketing Consulting from Strategic, or one of five secondary prizes, 1 month of FREE Mobile Marketing Service and Marketing Consulting from Strategic. Entries can be submitted thru May 18, 2010, with winners being announced during National Small Business Week, May 23 – 29, 2010.

To learn how your firm can enter for a chance to win, click HERE to read complete details.

FREE Info About Mobile Marketing

If you would like to learn more about Mobile Marketing and how it can help your business increase revenue, please TEXT the word STRATEGIC to 244326

This will opt you in to Strategic’s Mobile Club, and notify us to schedule you for a FREE demonstration.  Members of our Mobile Club will be eligible for future special offers, and will receive tips on using Mobile Marketing to benefit your business as well as other useful info to help grow your business. 

If you prefer not to join the Mobile Club but would still like to receive the FREE demonstration, you can contact us directly at