Your New Year’s Resolution for Your Business

I had someone ask me today about their business, “If I could do one thing better, what would it be?”.  As a business consultant, I am frequently asked some version of this question, but today it got me thinking that the start of a new year is probably a great time to pass along one of the answers to that question that I give to everyone who asks it of me.  Are you ready?  Here it comes!

Resolve for 2011 to fully embrace technology and to completely integrate it thoughout every aspect of your business; from your marketing, to how you work with and interact with clients and staff, to how you manage your administrative tasks and actually operate your business, etc.

What I mean by this is:  integrate and take advantage of all the benefits that today’s technologies have to offer, including:  webinars and other types of virtual events (including virtual environment events), social media, mobile technology (and I don’t just mean mobile marketing), cloud computing software options, and any other type of technology that will help you increase efficiency, productivity, and profitability. 

Those that don’t choose to embrace technology will be left behind very quickly because 2011, I believe, will be a ‘game-changing’ year for how business is being conducted.  If you continue to do business as you always have, you will very quickly become irrelevant.

Think about your business in a new way, for example:

  • could mobile technology enable your customers to order and pay for your products or services via their cell phone?
  • can you use social media to interact with your customers and potential customers on a more in-depth level so you can be certain you’re providing the products and services they need?
  • will location-based technologies enable you to more effectively target potential customers?
  • can you make your field staff more productive by dispatching them with tools provided by GPS mobile technology?
  • can you get more immediate response to special offers by sending them directly to your existing customers via their cell phones?
  • can cloud-computing technology allow you to access information from wherever you are as long as you have some sort of mobile computing device or a computer available?
  • can you be more available to your staff for those decisions only you can make if you’ve embraced the use of a SmartPhone or tablet device?
  • can you cut down on travel costs, and yet increase the number of people that you can effectively interact with to present your products or services by engaging in virtual sales and training programs?
  • can bluetooth or QR code mobile technologies help your firm in the manufacturing or supply chain processes?
  • can mobile marketing technologies make your marketing more effective?
  • can mobile technology help you increase the viability of the leads you receive at the next trade show you participate in?
  • can participating in virtual trade shows help you decrease travel costs for your staff, and the ‘down time’ that results from that travel, while increasing the number of viable leads you receive?
  • could social media, mobile and virtual technology increase your ability to recruit new employees with higher rates of effectiveness?

So far, I’ve not found one business that I’ve spoken with or worked with that would not be positively impacted by increased integration of technology in their business.  Given that, I now challenge you to consider how technology can help to improve your business – and as a result, your life.  If you would like some assistance in evaluating your business and the options available to you, please contact us, Strategic Growth Concepts is here to help!

Here’s to increased efficiency, productivity and profitability in 2011!

AUTHOR’S NOTE:  Very interesting article on a related topic on TechCrunch; click here to read, ‘Seven Technologies That Will Rock 2011’

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The author, Linda Daichendt, is Founder, CEO and Managing Consultant for Strategic Growth Concepts, a marketing / management consulting firm focused on start-up, small and mid-sized businesses.  Areas of specialization include:  mobile technology optimization and marketing for increased productivity and profitability, social media marketing, and virtual events production.  Linda is a recognized small business expert with 20+ years of experience in a wide variety of industries.  She is also the Founder of the Mobile Technology Association of Michigan, a mobile industry trade association, and the Co-founder of Mobile Monday Michigan, a mobile industry networking and education organization.

Linda is available for consultation, and can be contacted at Linda@StrategicGrowthConcepts.com.  The company website can be viewed at www.StrategicGrowthConcepts.com

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Creating High-tech Jobs in Michigan

Lots of great things happening in Michigan lately in relation to the Mobile Technology industry, and we’re happy to say that Strategic Growth Concepts is involved in many of them!

Those who follow Strategic Growth Concepts on Twitter, Facebook or LinkedIN have probably started seeing a lot of new posts recently related to Mobile activities.  Thought we would go ahead and include a brief re-cap of these projects here:

Current projects:

  • Our CEO, Linda Daichendt is honored to be working with two high-profile women in the Mobile space, Kim Dushinski (author, The Mobile Marketing Handbook) and Peggy Anne Salz (publisher, mSearchGroove, a premier global technology publication), on the development of an online radio broadcast about mobile marketing.  The show is called ‘The Mobile Marketing Review’ and the first segment airs on October 26, 2010.  You can access the show via its website at http://TheMobileMarketingReview.com.
  • Along with  Co-founder, Keith Bourne, Strategic’s CEO, Linda Daichendt, has started a branch of the international Mobile Monday organization here in Michigan, known as Mobile Monday Michigan.  As part of this effort, we have started chapters in two cities, Ann Arbor and Detroit, and hope to begin chapters in Lansing, Kalamazoo, and Grand Rapids within the next 6 months.  The Detroit chapter kick-off took place on October 11th at the Compuware Building in Downtown Detroit, with speakers from Ford SYNC, Microsoft, and the Michigan Economic Development Corporation.  Over 100 people attended the kick-off event, and plans for our November 8th meeting are in high-gear.  That meeting will include mobile discussions from GM about Onstar technology and Compuware-owned, Gomez, about mobile browsing performance.  Future events will feature presentations on:  mobile technology for enterprises, mobile marketing and much, much more!  Membership is FREE and anyone interested in Mobile is welcome to attend.  Click here to register for the Detroit chapter, and here to register for the Ann Arbor chapter.
  • Strategic Growth Concepts CEO, Linda Daichendt has also founded the ‘Mobile Technology Association of Michigan’ as a non-profit trade association for the Michigan-based mobile industry.  Currently working on obtaining initial funding for the organization, building a Board of Directors, a business plan, and program development so we can provide a wide variety of services to Michigan’s mobile businesses, those interested in mobile services, and those who want to work in the mobile industry.  Lots of work to do, but very exciting!
  • Daichendt will also be presenting in November at an event sponsored by Compuware to an audience made up of members of the media who will be there to learn about Mobile Technology and how they might use it in their businesses.

As you can see, mobile is heating up in Michigan in such a way that small business development and jobs creation can’t be far behind.  Strategic Growth Concepts is honored to be playing a role in the growth of the industry and any assistance it provides to Michigan’s economy.

Please feel free to contact us if you have any questions on these activities.  We can be reached at info@StrategicGrowthConcepts.com .